Perhaps no single family name has had a bigger impact on the city of New York or done more to shape and preserve the American landscape and the country’s cultural heritage than Rockefeller. Not coincidentally, no single real estate project has captured the imaginations and aspirations of people worldwide, and represented New York City on the global stage, more than Rockefeller Center.
John D. Rockefeller Jr., the visionary behind Rockefeller Center, and in turn, the founder of what has become today’s Rockefeller Group, set the bar extremely high for projects that are meant to be timeless, through bold vision unrivaled in his time and attention to detail that still inspires greatness.
But perhaps the most salient example of the Rockefellers’ values and ambitions was the construction of Rockefeller Center. Built at the height of the depression, this unprecedented city within a city became a symbol of stability and optimism throughout the 1930s. With daring, bravado and no small amount of personal risk, John D. Rockefeller Jr. tapped his personal fortune to transform 12 acres of midtown Manhattan into one of the great public spaces of all time.