Developer Rockefeller Group, formed more than 90 years ago, is best known for Rockefeller Center — home to NBC and the famed Christmas tree. But only now is it building its first New York residential tower. The condominium, named Rose Hill, is located at 30 E. 29th St. — and gets its name from the erstwhile 130-acre Rose Hill Farm estate, whose grounds it stands on. The Art Deco-inspired facade is the work of husband-and-wife architects Nancy Ruddy and John Cetra (above, left).
Sales are set to launch in May, but prices aren’t yet available.
The 123 residences span studios to three-bedrooms; many have private outdoor spaces. Rose Hill will sport a full package of amenities, including a health and wellness club with a 50-foot indoor pool, a residents’ club with an observatory and a private dining room and a pet salon.