There are impressive portfolios, and then there’s the Rockefeller Group’s portfolio. Originally founded to develop and construct Rockefeller Center, they have since expanded to include other high rise towers and commercial complexes across the country, including Barclays’ headquarters at 745 Broadway and the Rockefeller Center expansions at 1221 Avenue of the Americas and 1251 Avenue of the Americas.
. And yet they have never built a high rise residential building in their near 90 year history. But that is about to change in the coming years. Over on NoMad, between Park and Madison Avenues, a new building is already on the rise, the 600 foot Rose Hill condo tower. While not much has been revealed to the public, what is available is nothing short of impressive. The overall architecural design pays tribute to the Rockefeller Group’s roots and leans heavily on the classic Art Deco designs present in Rockefeller Center.
This will be one of a few new buildings in the city over the past few years that harkens back to Art Deco, other examples being The Fitzroy in Chelsea and 111 West 57th Street in Midtown. When completed, it will boast 123 condos, the sales of which will be handled by CORE later this spring. While ammenities have yet to officially announced, paperwork from the Department of Buildings mention a gym, pool, bike parking, and a terrace on the 34th floor. Though not a whole lot is currently made available to the public, the thought of the Rockefeller Group finally entering the world of high rise residentials is enough to spur an electric amount of excitement. And this could possibly set the stage for more similar residential developments from them in the future.